According to a report from OpenAI News, Mirakl is reimagining its approach to e-commerce by integrating AI agents and the ChatGPT Enterprise platform. This collaboration aims to optimize internal processes, specifically accelerating the creation of technical documentation and enhancing customer service quality through more intelligent solutions.

This initiative marks a shift toward the concept of 'agentic commerce,' where autonomous systems play a key role in operational activities. As part of this strategy, the company is developing the Mirakl Nexus platform, positioned as the foundation for future trade native to AI agents.

The adoption of these technologies allows businesses to adapt faster to market changes and reduce the burden on human resources for routine tasks. The focus is shifting from the simple use of chatbots to creating complex agent systems capable of independently executing commercial operations.